ROLEX K11 MUSEA

Located in the atrium of Hong Kong’s K11 MUSEA, this new Rolex store presents a striking visual narrative. Drawing from the concept of "A Muse by the Sea," the design evokes a deep-sea exploration. Visually distinct from the upper floors, its tri-circular layout acts as a sculptural focal point, guiding the gaze—and the visitor—downward. The surrounding walls envelop the space with a kinetic interpretation of the signature Rolex fluted bezel pattern. This dynamic visual effect stimulates the viewer's senses, pulling them into a world that is both mysterious and unmistakably iconic.