Curiosity designed the facade of the Rolex flagship store that adorns Rolex Building.Along with the interior of the store, the facade is also designed to fully express the unique identity and essence of the Rolex brand. The façade showcases the iconic Rolex bezel pattern in a dynamic yet delicate metalwork, crafted in different gradations from bottom to top to emphasize the dynamic effect. The glass façade shimmers with a unique double bezel pattern thanks to the metal mesh produced in Kyoto, embedded in the glass. In a kinetic effect, the pattern changes depending on the viewer's angle.
TOKYO, JAPAN
2024
