The store for the number one mobile brand in Hong Kong opened in 2008. Both the 3-dimensional display on façade and the interior design reprise the water droplet motif of the brand`s logo, creating a strong impression. The wide usage of the brand`s orange, contrasting with the white floor, ceiling and furniture, highlights the different zones to guide customers. Clarity, transparency and fluidity reflect the brand`s essence, the inspiration for the interior, displays, lighting and the facade, consistency in communication.
HONG KONG, CHINA
2008
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_001_w-600x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_002_w-267x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_003_w-600x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_004_w-600x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_005_w-267x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_006_w-596x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_007_w-267x400.jpg)
![](https://curiosity.jp/cmse/wp-content/uploads/2008/02/2008_O2F_008_w-600x400.jpg)