We designed the bottle for a new product “CHOYA – UTAGE AGED 5 YEARS”, launched by Choya Umeshu Co., Ltd., the top ume fruit liqueur maker. The subtle line continued from the iconic bottle cap with shape of ume emphasizes the beautiful amber liquid made from the high-quality ume fruits that have been aged for 5 years, which evokes the rich taste and flavor at first sight. For the superior quality ume liqueur from the beloved maker both domestically and worldwide, the bottle was designed aiming to become a recognizable icon which eloquently expresses the quality.


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