A brand-new Dolce & Gabbana concept store has been updated in the heart of the vibrant Mall Of the Emirates, designed by Gwenael Nicolas Curiosity. The groundbreaking space transcends traditional retail environments, offering a unique blend of avant-garde design and a visionary approach to the brand’s future.

As visitors step through the doors of the “DG forum”, they are immediately enveloped in a scenographic corridor that serves as a visual introduction to the brand's rich history and future aspirations.

The central corridor creates an immersive experience, seamlessly blending the past, present, and future of the brand.

The central corridor is not only a connecting element but also serves as a dynamic space for special events, fashion shows, and immersive brand experiences. The versatility of the design ensures that the " DG Forum " is not just a store but a cultural hub, a space where fashion enthusiasts, art lovers, and curious minds converge.

The Interior design of the "DG Forum" is a celebration of innovation and creativity. A series of interconnected boxes dominate the space, each housing a curated selection of Dolce & Gabbana's iconic pieces from various collections. These boxes serve as both display units and intimate, private shopping alcoves, offering customers a personalized and immersive journey through the brand's evolution.

The concept of the " DG Forum " draws inspiration from the brand's rich visions, symbolizing the simplicity and the complexity of Dolce & Gabbana's legacy. The boxes, meticulously arranged and illuminated, represent chapters in the brand's past, presence, and future. From the iconic Sicilian icons to the revolutionary and modern collections, each box tells a tale of craftsmanship, passion, and the tireless curiosity of innovation.

In essence, the " DG Forum " is not just a retail space; it is a living statement to Dolce & Gabbana's determined commitment to pushing boundaries and shaping the future of luxury fashion and lifestyle.