12 SEP, 2023

ENGLISH

JAPANESE

SENSAI ULTIMATE
REDEFINITION OF LUXURY
 

SENSAI, the global prestige brand of Kanebo Cosmetics, has launched three new products, SENSAI UTM The Lotion, SENSAI UTM The Emulsion and SENSAI UTM The Cream, in more than 40 countries, as an evolution of its premier skincare range "UTM". Along with the renewal of the product line, the packaging has been redesigned by Curiosity to suggest the new frontiers that SENSAI has reached.

 
 
 

The iconic bottle with its unique shape and texture derived from the exceptional material in SENSAI’s ingredient, Koishimaru Silk, has been redesigned to provide a meticulous luxury experience that users can feel with their eyes, hands, and mind. The exquisitely soft and translucent gold is reminiscent of the beautiful skin radiance that comes from SENSAI, and its gentle touch that sits comfortably in the hand sets up the stage for skincare process.Adding lightness and further modernity to a sense of weightiness, the bottle and jar express the product’s desire to redefine luxury in a contemporary interpretation.

 
 

In addition, a special packaging has been added to this renewal as UTM The Cream Special Edition, created in collaboration with Kaikado, a long-established company that continues to make tea caddies using traditional techniques. Kaikado’s traditional techniques and Curiosity's design represent Japanese sustainable luxury through packaging that enhances comfort and beauty with continued use.

 

PHOTO: CURIOSITY

CURIOSITY INC. COPYRIGHT 2023