18 Nov, 2010

Tokyo Designers Week 2010 where Gwenael Nicolas has been engaged as show designer has successfully finished with many visitors at the 353 creative booths. As well as the whole space of the main area, he also designed quite a few booths for exhibiting companies and associations.

Tokyo Designers Week (TDW) is an annual design event, this year held from 29 October to 3 November, embracing a wide spectrum of disciplines from professional designers and industrial manufacturers to students and artists. Showcasing creative visions of the future, participants unveil prototype products, share design ideas and discuss issues relating to future society and the role of design within it.

This year's event was based on the theme Love Blue and unified three key elements: design (sensitivity), art (passion) and technology (intelligence). Tying this together was the central colour blue, symbolising the horizon and infinite future possibilities. Tokyo is a utopian city, a futuristic laboratory of ideas. As a result, TDW prides itself on showcasing products for the first time, offering a taste of the future of world design.

Upon arrival at Jingu Gaien, visitors walk along an outdoor blue corridor lined 150 blue flags, bringing to mind the torii of a Japanese temple. The pathway draws visitors into the heart of the event: a futuristic circular dome in which events, lectures and parties take place and from which exhibitors fan out.

Curiosity collaborations included an installation for a new series of Campus furniture for the stationary company Kokuyo: surreally large tape dispensers were created for visitors to unroll KOKUYO DESIGN AWARDS invitations.

A new identity project for Lixil - the interiors company behind INAX and Tostem brands - included a light-filled wind tunnel enabling visitors to walk through a forest of spinning white "leaves" in the shape of the company's new logo.

TDW 2010 official bar for relaxation, refreshment and parties - showcased Smart Chandeliers: new LED lights with a diffusion system based on acrylic etching technology. The sleek black 30-metre long bar was illuminated by a flood of 3,000 suspended Smart Chandeliers.

New Design & Art ENVIRONMENTAL AWARDS presentations were also launched, with winners presented with spherical trophies made of glass containing slow velocity liquid - symbols of the simplicity of design.

Art also featured for the first time, with leading independent Tokyo galleries staging selected exhibitions. These included "Jalapagos," curated by Mizuma Gallery, in a distinct black space with selective lighting creating boundaries or highlighting circular pathways for visitors.

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