The only flagship store of Tag Heuer in Japan at the time, opened in 2001, represents the evolution of the brand's image into a more luxurious one. The architecture is an interpretation of the equipment and precision of the watches. The eye-catching vivid blue glass façade attracts the passerby, extending into the interior design. The contrasting space creates a timelessness by blending two worldviews, the contrast of walnut walls conveying energy and emotion, and intelligence and technology in black glass walls.
TOKYO, JAPAN
2001
