ROLEX OMOTESANDO

Curiosity designed The Rolex Store on Omotesando Street, a powerful brand icon with an instantly recognisable green facade composed of fluted bezel fins. The three-storey store features the first CPO product area in Japan, in addition to the sales area on the ground floor, with its exquisite balance of strong brand identity and delicate Japanese hospitality, and a basement dedicated to fine craftsmanship and a special VIP salon. Rolex's long-standing values of pioneering spirit, vision, reliability and enduring excellence are reflected in the innovative design of the new store.