A new concept store for the m-i-d brand opened in Kobe Daimaru. Situated on the 3rd floor of the popular department store in Kobe, the fashionable city, the store invites shoppers from multiple dimensions opened widely to corridors. The store showcases only the selected collections of m-i-d’s 5 segmented brands, with the individual characters of these brands appearing. The design, conceived as a labyrinth, is deconstructed to create new perspectives and unexpected configurations. The vertical walls, reflected by mirrors, surround the customer in an installation-like retail environment. The same material and a soft shade of blue, carefully chosen for this store to express its urban character, completed the store impression.
KOBE, JAPAN
2023
