"KANEBO", a new global brand launched when Kanebo Cosmetics Inc. celebrated its 80th anniversary in the cosmetic business. Embracing the concept "Make Your Life a Masterpiece" CURIOSITY designed the packaging and brand logo. The skincare line, inspired by the continuous flow of water, embodies a sense of enduring allure and beauty, the flow of time. The makeup design features a symbolic "K" for "KANEBO" in pink on a glossy black base. Both won the iF Design Award in 2017.