The new Graff store, opened in South Coast Plaza, Los Angeles, was designed to express the evolution of Graff brand, with the completely updated design concept; Shimmering metal mesh on the façade with sunburst-shaped glass feature, carefully crafted gold appearance and the radiant glow emanates from the central display – all elements evoke the shine of diamonds and luxury world. Those elements are created by the amazing synergy of Curiosity’s creativity and distinctive craftsmanship of all artisans and artists. The result is a harmonious blend of luxury and sophistication.
LOS ANGELES, THE USA
2023
