Graff flagship store located in a prestigious area in Ginza, Tokyo, enlightens the street through all-glass façade with shimmering metallic fabric which mysteriously hides and reveals the store inside. The soft light and pure white palette of the ground floor for bridal collection makes serene atmosphere which highlights jewellery collection, with the impressive space. The sculptural spiral staircases with unique twisted form became an iconic feature of the store.
TOKYO, JAPAN
2021