15 SEPTEMBER, 2016

On September 15th, 2016, on its 80th anniversary in the cosmetic business industry, Kanebo Cosmetics Inc. launched global brand "KANEBO".
With the same designation as the corporate name, the brand symbolizes corporate character.
Curiosity Inc. designed the logo including the product aspects to embody this newly iconic brand.

"Make Your Life a Masterpiece" is the brand concept of KANEBO.
As a comprehensive brand, it provides its clients with holistic product lineup covering from makeup to lifestyle products, evolving around basic skin care items. The brand introduces "Chrono Beauty", which reveals inner allure at optimal timing, sensing the rhythm of female beauty in the flow of time experienced in one day, one month, one year, and one's whole life.
The brand also expresses "New Prestige" as epochal philosophy, which visualizes genuine and down-on-earth women who prefer natural and simple lifestyle, departing clearly from conventional-luxurious and gorgeous appeal.

SKINCARE

Inspired from persistent water flow, the skincare items embody a feeling of continuously moist skin and a flow of time.

MAKEUP

The design symbolized "K" in "KANEBO" brand logo.
Fluid-glossy effect is expressed by pink and black base with color phase 5R, which is fundamental of coloring.

PHOTO: MASAYUKI HAYASHI

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