THE RADIANT SHAPE OF AN ICONIC CONCEPT STORE

A new boutique designed by Curiosity was launched at Daimaru Shinsaibashi department store, which was renovated and reopened in Osaka on 20th September 2019. For “m-i-d” concept store, the design gives a straight-forward answer to the challenge that requires to clearly identify the different brands in the different spaces.

The “star” layout of the store creates a unique configuration that enables to access and enter the space from different directions in the store. Once arriving in the center, the variety of collections are visible, in sequence between the vertical floating walls of the interior. The visitor is visually attracted to the center by the dramatic ceiling design that shines from the core of the space. The ceiling feature doubles as a unique lighting system that enlightens the whole interior in a glow of soft and warm light.

The store is elaborated around a simple palette of materials, a shade of soft grey textures, walls, ceiling, floor, contrasted with the vertical stone slab that creates strong focus. The color of the collection perfectly fits with the complex texture of the selected stone and its soft tones. The back of the store has a more minimal tone and texture, with grey-painted wall finishes.

Only the metal details spark accent in the interior: tables, displays and hanging bars. The delicate balance between the graphical architecture and the soft light create the perfect dialogue for customer to appreciate the product.

The radiant layout of the space creates a maze feeling

Each category of products is small salon like room

The linear displays along the wall

The ceramic slab of grey onyx

The products are staged on metal platform and furniture