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The Omotesando boutique, located in the main trendsetting area of Tokyo will be reborn as a unique store design concept called "Flash Shop".
The "Flash shop" is inspired by the curiosity and effects created by flashes in photo studios. "Flash shop" is an experiment in a new retail environment that interacts with street life.
The black facade is illuminated in sequences by a stroboscope as the graphic and logo appear and disappear. The frequency of the light brings our attention to the busy cityscape of Tokyo. Inside the shop, all display shelves are suspended from thin layers of semi-transparent fabrics - displays that can be changed every season according to the collection theme.
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