CURIOSITY created the new perfume package of Zen Essence, produced by Shiseido.
Crafted simply from glass bottles and wooden caps, the design artfully translates the philosophy of "Zen" through a meticulously calibrated, subtle balance.

The design was initiated with one stroke of ink drawings that explored this sense of duality.

Its unique silhouette strikes a compelling visual tension that is far from purely decorative. Here, the Zen concept meets pure functionality, delivering instant tactile comfort. Users experience this intuitively upon first contact: the sensory contrast between smooth glass and organic wood; the effortless, reassuring grip of the bottle; and the precise distance between fingertips and the spray nozzle, optimizing every gesture.

Zen is often associated with emptiness, silence, and minimalism. Yet this emptiness is not created by absence, but by the delicate balance of invisible energy. What matters is not the objects themselves, but the tension, energy, and dialogue between them, as well as the visual energy created through their relationship.

The design of Zen does seek a deeply culturally rooted identity. The new design reflects this intention by awakening curiosity and inviting an appreciation of distinct values. The bottle serves as a physical manifesto of the brand’s core philosophy, a harmonious fusion of nature and design that expresses a dialogue of contrasts and offers a sensory tactile experience. Ultimately, it translates Shiseido’s Zen heritage into a tangible luxury experience.