A dazzling addition to the world of high-end jewellery has just been unveiled: the new Curiosity-designed GRAFF Diamond Jewellery Store at South Coast Plaza. The store design expresses the completely updated concept with Curiosity’s touch and collaboration with remarkable craftsmanship. This is an introduction of the artisans and craftsmen who have dedicated themselves to the creation of this special store that represents the evolution of the brand.

LCD Textile - Metal Mesh

Curiosity collaborated with LCD Textile to create a shimmering, shiny yet warm metal mesh for GRAFF Diamond Jewellery Store facade in South Coast Plaza, elevating the luxurious ambiance of the store exterior.

LCD Textile Website

MOLTENI - Jewellery Displays

Molteni, an esteemed Italian brand, expertly crafted the jewellery displays and furniture at this Graff store.

MOLTENI Website

CASSINA and TABU - Wall Wood Moulding

Curiosity’s modern interpretation of the classic wood moulding, executed by Cassina in Italy, brings a unique touch to the interior. Crafted with high-quality oak veneer custom supplied by TABU, the wood wall panels beautifully fuse classic and modern aesthetics to the store.

CASSINA Website

TABU Website

STERLING STUDIOS - Special Glass

Curiosity heightened the store allure with a niche featuring intricately crafted glass panels by UK-based Sterling Studios. The panels boast exceptional richness, textured with Moongold in 22 karat gold with chiselled texture for added elegance.

STERLING STUDIOS Website

PRECIOSA - Chandelier

Curiosity’s modern chandelier, with a unique inward-curving glass design, draws attention in the high jewellery room. Crafted by Preciosa, Czech-based glass manufacturer, it exemplifies stunning modern design and craftsmanship through assembled hexagonal glass pieces.

PRECIOSA Website

TAI PING - Carpet

Designed by Curiosity and crafted by TAI PING, these Hong Kong-based carpets exhibit exceptional craftsmanship in the store interior, including radiant jewellery-inspired carpet in the main room.

TAI PING Website

UPHOLSTERY

The salon includes a V.I.P. room that is furnished in modern boucle fabrics by Holly Hunt and unique geometrical pattern fabric by Misia combined with Dedar fabric.

HOLLY HUNT Website

MISIA Website

DEDAR Website

POUENAT - Custom Metal

Designed by Curiosity, and exceptionally crafted by Pouenat, a renowned French metal artist, are the desk legs, coffee table legs, table mirror, and table lamps.

POUENAT Website

COPPOLA - Resin Gate

Officina Coppola from The UK, known for their expertise in liquid metal and resin, crafted the immersive black gates. These bespoke artworks serve to accentuate the transition between each room.

OFFICINA COPPOLA Website

CML Lighting - Lighting Designer

The interior lighting of the store seamlessly enhances the entire space, crafted by CML, an Italian-based lighting design company. The lights are accentuating the jewellery and complementing each material element inside the room.

CML Lighting Website