The latest concept store of m-i-d, the Japanese outfit brand, was opened at SOGO YOKOHAMA in September. Continuously from the first store located in Osaka, Curiosity designed the store featuring the selected collections of the brand, which brings the striking impression with the unique space harmonized with the items.

The iconic radiant lines shining dramatically on the ceiling immediately attracts eyes of shoppers walking through various stores on the floor. The mysterious core visible from the entrance generously opened to the corridor captures and invites them to the deep corner of the store, even with the unique shape of the space.

The store explores the exclusive collections of 5 brands of m-i-d, highlighting the beauty and quality of items in the exquisite balance and harmony. The elegance and refinement of the brand are accentuated with soft tone of pink color, identifying the character of Yokohama store.

Slabs with pink onyx are effectively placed to create the comfortable route, which provides the customers with fun to browse and discover new collections.

Metal furniture with clear reflection rhythms the space. The streamlined form of the sparkling stages promotes the smooth route for shopping journey to the corner, which makes the perfection of the store experience.