Gwenael Nicolas won a Wallpaper* Design Awards 2014 for "Best ride" for Louis Vuitton Townhouse at Selfridges, London. The store was opened last November with three stories connecting with world's first double helix glass lift.
GROUND FLOOR
View from main inside entrance. Between original classic columns, the double helix display emphasizes the modernity.
The glass lift moves with turning slowly and you can see all floors.
FIRST FLOOR
Art crafted glass displays emphasis the character and specificity of each floor.
Another line of bags is displayed around the lift on the men's floor.
SECOND FLOOR
Women's ready-to-wear floor is more comfort and refined with original artworks and crafted furniture.
Photography : Satoshi Shigeta
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