6 FEBRUARY, 2014

JAPANESE ENGLISH
DESIGN AWARD
WALLPAPER* DESIGN AWARDS 2014 FOR BEST RIDE

Gwenael Nicolas won a Wallpaper* Design Awards 2014 for "Best ride" for Louis Vuitton Townhouse at Selfridges, London. The store was opened last November with three stories connecting with world's first double helix glass lift.

LOUIS VUITTON   LOUIS VUITTON   LOUIS VUITTON   CURIOSITY
WALLPAPER* DESIGN AWARDS 2014 FOR BEST RIDE

GROUND FLOOR

GROUND FLOOR

View from main inside entrance. Between original classic columns, the double helix display emphasizes the modernity.

GROUND FLOOR

The glass lift moves with turning slowly and you can see all floors.

FIRST FLOOR

FIRST FLOOR

Art crafted glass displays emphasis the character and specificity of each floor.

FIRST FLOOR

Another line of bags is displayed around the lift on the men's floor.

SECOND FLOOR

SECOND FLOOR
SECOND FLOOR

Women's ready-to-wear floor is more comfort and refined with original artworks and crafted furniture.

Photography : Satoshi Shigeta

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