The first product line up for rebranding "KANEBO", the prestigious global brand of Kanebo Cosmetics, launched its new mission "I HOPE" in 2020. The packaging, intentionally distorted with asymmetrical or skew lines, portrays modern society's diversification and individuality, ageless and genderless. Thin white slits shown between misaligned lines represent "HOPE" for the better future.
2020
