FENDI PARIS

The first new concept flagship store revamped by FENDI opened in 2012, on Avenue Montaigne in Paris, expressing the dialogue of extremes, a game between stone and bronze, velvet and leather. A colossal chandelier woven by 3,500 Murano glass plates leads you to the upper floor. The emblematic "baguette" collection is displayed like trophies in a field of 30,000 bronze nails, creating the visual effect of materiality disappearing in a cloud of shining lights.