CURIOSITY designed the concept store for m-i-d brand, which was opened in Nihonbashi Takashimaya department store in Tokyo. The open, welcoming entry wrapped in warm wood blurs the boundary between the concourse and the boutique, effortlessly drawing shoppers inside. Inside, a circular floor plan governs the spatial arrangement, centered around a reflective, mysterious core. A dynamic interplay of surrounding metal louvers and the mirrored center creates striking visual depth. This clever layering simultaneously reveals selected views of the back room and highlights the elegant collection of the brand.
TOKYO, JAPAN
2025
